{"id":7953,"date":"2023-07-21T10:15:32","date_gmt":"2023-07-21T03:15:32","guid":{"rendered":"https:\/\/byvivid.com\/?p=7953"},"modified":"2023-07-31T10:16:58","modified_gmt":"2023-07-31T03:16:58","slug":"xu-huong-du-lich-thong-minh-thoi-dai-cong-nghe-tai-tinh-bac-kan","status":"publish","type":"post","link":"https:\/\/byvivid.com\/xu-huong-du-lich-thong-minh-thoi-dai-cong-nghe-tai-tinh-bac-kan\/","title":{"rendered":"XU H\u01af\u1edaNG DU L\u1ecaCH TH\u00d4NG MINH TH\u1edcI \u0110\u1ea0I C\u00d4NG NGH\u1ec6 T\u1ea0I T\u1ec8NH B\u1eaeC K\u1ea0N"},"content":{"rendered":"\n
<\/p>\n
When a nation\u2019s potential is being continuosly improved, the citizens\u2019 demand on living standard is higher and higher. And the tourist target also increases in all the living consumptions. Tourism can be regarded as an important factor to measure the happiness index, satisfaction in life, and human\u2019s standard of living. Those who participate on tourist activities are factual tourists, potential tourists and those who do tourism. Tourist psychology studies the regulation of psychological activities and behaviours of the three factors above. Different subjects have their own psychological activities; consequently, they behaves in different ways.<\/p>\n
This article is to summaries some basic contents about the application of psychology on tourism and smart tourism trend during the technological time.<\/p>\n
Key words: Tourism, Technology, Smart Tourism<\/p>\n
<\/strong><\/p>\n Khi s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc, m\u1ed9t qu\u1ed1c gia \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c th\u00ec y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u0169ng tr\u1edf l\u00ean cao h\u01a1n v\u00e0 ch\u1ec9 ti\u00eau cho du l\u1ecbch c\u0169ng t\u0103ng t\u1ef7 tr\u1ecdng trong t\u1ea5t c\u1ea3 ch\u1ec9 ti\u00eau ti\u00eau d\u00f9ng cho sinh ho\u1ea1t. Du l\u1ecbch, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t ch\u1ec9 ti\u00eau quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u1ea1nh ph\u00fac, s\u1ef1 h\u00e0i l\u00f2ng trong cu\u1ed9c s\u1ed1ng v\u00e0 ph\u1ea3n \u00e1nh m\u1ee9c s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi. Nh\u1eefng ng\u01b0\u1eddi tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch bao g\u1ed3m: kh\u00e1ch du l\u1ecbch th\u1ef1c t\u1ebf, kh\u00e1ch du l\u1ecbch ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh du l\u1ecbch. T\u00e2m l\u00fd du l\u1ecbch nghi\u00ean c\u1ee9u quy lu\u1eadt ho\u1ea1t \u0111\u1ed9ng t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y trong ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch.V\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau, h\u1ecd c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e2m l\u00fd kh\u00e1c nhau trong ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch, do \u0111\u00f3 h\u1ecd h\u00e0nh x\u1eed kh\u00e1c nhau. Qua b\u00e0i vi\u1ebft,nh\u00f3m t\u00e1c gi\u1ea3 kh\u00e1i qu\u00e1t m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n v\u1ec1 \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd trong xu l\u1ecbch v\u00e0 xu h\u01b0\u1edbng du l\u1ecbch th\u00f4ng minh trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7.<\/p>\n T\u1eeb kh\u00f3a: Du l\u1ecbch , C\u00f4ng ngh\u1ec7, Du l\u1ecbch th\u00f4ng minh<\/p>\n 2.1. \u1ee8ng d\u1ee5ng t\u00e2m l\u00fd trong du l\u1ecbch th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7<\/strong><\/p>\n Thu\u1eadt ng\u1eef \u2018\u2019Du l\u1ecbch th\u00f4ng minh\u201d \u0111\u01b0\u1ee3c ra \u0111\u1eddi d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 4.0, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin-truy\u1ec1n th\u00f4ng, \u0111\u00e3 cho ph\u00e9p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng cho ngh\u00e0nh du l\u1ecbch. Ph\u00e1t tri\u1ebbn du l\u1ecbch th\u00f4ng minh l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong th\u1eddi \u0111\u1ea1i c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0, khi nh\u1eefng th\u00e0nh t\u1ef1u khoa h\u1ecdc, c\u00f4ng nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng m\u1ea1nh m\u1ebd v\u00e0o m\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i, trong \u0111\u00f3 c\u00f3 du l\u1ecbch.<\/p>\n Du lich th\u00f4ng minh l\u00e0 thu\u1eadt ng\u1eef m\u1edbi, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 h\u1ec7 sinh th\u00e1i du l\u1ecbch d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i cho ph\u00e9p m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh c\u00e1c m\u1ec7nh \u0111\u1ec1 gi\u00e1 tr\u1ecb. \u0110\u00f3 l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng trong \u0111\u00f3 h\u1ea1 t\u1ea7ng t\u00edch h\u1ee3p d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ed3ng b\u1ed9, \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u01b0\u01a1ng t\u00e1c k\u1ecbp th\u1eddi gi\u1eefa 3 b\u00ean (nh\u00e0 qu\u1ea3n l\u00fd, doanh nghi\u1ec7p du l\u1ecbch v\u00e0 du kh\u00e1ch) nh\u1eb1m t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb l\u1ee3i \u00edch v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t.<\/p>\n Du l\u1ecbch th\u00f4ng minh bao g\u1ed3m 3 th\u00e0nh ph\u1ea7n ch\u00ednh:<\/p>\n (1) \u0110i\u1ec3m \u0111\u1ebfn th\u00f4ng minh: L\u00e0 \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch s\u00e1ng t\u1ea1o, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u00e1c khu v\u1ef1c du l\u1ecbch, c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi m\u1ecdi ng\u01b0\u1eddi, t\u1ea1o thu\u1eadn l\u1ee3i cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch truy c\u1eadp v\u00e0 h\u1ed9i nh\u1eadp v\u00e0o m\u00f4i tr\u01b0\u1eddng xung quanh, l\u00e0m t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n;<\/p>\n (2) Kinh nghi\u1ec7m th\u00f4ng minh: L\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m du l\u1ecbch qua trung gian c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 t\u0103ng c\u01b0\u1eddng trao \u0111\u1ed5i th\u00f4ng tin qua vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a,nh\u1eadn th\u1ee9c b\u1ed1i c\u1ea3nh v\u00e0 theo d\u00f5i th\u1eddi gian th\u1ef1c;<\/p>\n (3) H\u1ec7 sinh th\u00e1i kinh doanh th\u00f4ng minh: L\u00e0 h\u1ec7 sinh th\u00e1i kinh doanh ph\u1ee9c t\u1ea1p t\u1ea1o ra v\u00e0 h\u1ed7i tr\u1ee3 vi\u1ec7c trao \u0111\u1ed5i c\u00e1c ngu\u1ed3n l\u1ef1c du l\u1ecbch k\u1ebft h\u1ee3p v\u1edbi kinh nghi\u1ec7m du l\u1ecbch. Ng\u01b0\u1eddi tham gia m\u00f4 h\u00ecnh n\u00e0y c\u0169ng l\u00e0 nh\u1eefng kh\u00e1ch du l\u1ecbch th\u00f4ng minh. H\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0 ti\u00eau th\u1ee5 m\u00e0 c\u00f2n l\u00e0 chia s\u1ebb v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m, c\u00f3 vai tr\u00f2 qu\u1ea3n ly v\u00e0 gi\u00e1m s\u00e1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ho\u00e0n h\u1ea3o cho nh\u1eefng h\u00e0nh tr\u00ecnh ti\u1ebfp theo c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng du kh\u00e1ch kh\u00e1c.<\/p>\n Du l\u1ecbch th\u00f4ng minh k\u00e9o d\u00e0i ba l\u1edbp tr\u00ean c\u1ea3 ba th\u00e0nh ph\u1ea7n:<\/p>\n (1) L\u1edbp t\u00f4ng tin th\u00f4ng minh nh\u1eb1m thu th\u1eadp d\u1eef li\u1ec7u;<\/p>\n (2) L\u1edbp trao \u0111\u1ed5i th\u00f4ng minh h\u1ed7i tr\u1ee3 kh\u1ea3 n\u0103ng li\u00ean k\u1ebft;<\/p>\n (3) l\u1edbp x\u1eed l\u00fd th\u00f4ng minh c\u00f3 tr\u00e1ch nghi\u1ec7m ph\u00e2n t\u00edch, h\u00ecnh dung, t\u00edch h\u1ee3p v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng minh d\u1eef li\u1ec7u.<\/p>\n 2.1.2. \u1ee8ng d\u1ee5ng khoa h\u1ecdc t\u00e2m l\u00fd trong ph\u00e2n t\u00edch \u0111\u1ed9ng c\u01a1 du l\u1ecbch c\u1ee7a du kh\u00e1ch<\/p>\n Khi \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd v\u00e0o du l\u1ecbch, m\u1ed9t c\u00e2u h\u1ecfi hay \u0111\u01b0\u1ee3c \u0111\u1eb7t ra \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0: T\u1ea1i sao con ng\u01b0\u1eddi \u0111i du l\u1ecbch? Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u \u0111\u1ed9ng c\u01a1 \u0111i du l\u1ecbch c\u1ee7a con ng\u01b0\u1eddi, ch\u00fang ta xem x\u00e9t v\u00e8 m\u00f4 h\u00ecnh \u0111\u1ea9y \u2013 k\u00e9o trong du l\u1ecbch( push \u2013 pull model). (1) \u0110\u1ea9y (push): l\u00e0 y\u1ebfu t\u1ed1 th\u1ec3 hi\u1ec7n \u0111\u1ed9ng c\u01a1 b\u00ean trong c\u1ee7a c\u00e1 nh\u00e2n, l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng:\u2019\u2019ta mu\u1ed1n \u0111i du l\u1ecbch\u2026N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng \u0111\u1ed9ng c\u01a1 th\u00f4i th\u00fac b\u1ea1n \u0111i du l\u1ecbch nh\u01b0: ch\u1ea1y tr\u1ed1n kh\u1ecfi m\u1ecdi th\u1ee9 xung quanh b\u1ea1n h\u00e0ng ng\u00e0y, kh\u00e1m ph\u00e1 nhi\u1ec1u n\u01a1i v\u1ec1 b\u1ea3n th\u00e2n, th\u01b0 gi\u00e3n x\u1ea3 h\u01a1i, nghi ng\u01a1i sau chu\u1ed7i ng\u00e0y c\u0103ng th\u1eb3ng, kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i, th\u1ec3 hi\u1ec7n m\u1ee9c s\u1ed1ng v\u00e0 \u0111\u1eb3ng c\u1ea5p c\u1ee7a b\u1ea3n th\u00e2n, hay v\u00ec gi\u1ea3i quy\u1ebft m\u1ed1i quan h\u1ec7 n\u00e0o \u0111\u00f3.(2) K\u00e9o (pull): L\u00e0 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 hi\u1ec7n \u0111\u1ed9ng c\u01a1 b\u00ean ngo\u00e0i, l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, \u0111\u1ecbnh h\u01b0\u1edbng suy ngh\u0129 c\u1ee7a h\u1ecd,t\u00ednh gi\u00e1o d\u1ee5c\u2026 c\u1ee7a n\u01a1i m\u00e0 h\u1ecd s\u1ebd \u0111\u1ebfn \u0111\u00e3 h\u1ea5p d\u1eabn h\u1ecd.<\/p>\n \u0110\u1ec3 m\u1ed9t c\u00e1 nh\u00e2n ra quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t g\u00f3i du l\u1ecbch, ch\u00fang ta bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi \u0111\u00f3 mua n\u00f3 nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u quan tr\u1ecdn n\u00e0o \u0111\u00f3 c\u1ee7a c\u00e1 nh\u00e2n n\u00ean s\u1ebd c\u00f3 s\u1ef1 so s\u00e1nh r\u1ea5t nhi\u1ec1u v\u1edbi h\u00e0ng lo\u1ea1t nh\u1eefng ti\u00eau ch\u00ed tr\u00ean c\u01a1 s\u1edf nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00e1ng gi\u00e1, s\u1ed1 l\u1ef1a ch\u1ecdn thay th\u1ebf c\u00f3 th\u1ec3 thay \u0111\u1ed5i tho t\u00ednh c\u00e1ch c\u1ee7a ng\u01b0\u1eddi du l\u1ecbch. Khi s\u1ef1 l\u1ef1a ch\u1ecdn c\u00f3 kh\u1ea3 n\u0103ng th\u1ecfa m\u00e3n \u0111\u1ed9ng c\u01a1 c\u1ee5 th\u1ec3 c\u00e1 nh\u00e2n, thi\u00ean h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch du l\u1ecbch. \u0110\u1ec3 bi\u1ebfn \u0111\u1ed9ng c\u01a1 du l\u1ecbch tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c th\u00ec vai tr\u00f2 c\u1ee7a qu\u1ea3ng c\u00e1o,\u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 k\u00e9o, c\u1ea7n bi\u1ebft c\u00e1ch \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd v\u1ec1 m\u1ee5c tiu th\u1ecfa m\u00e3n nhu c\u1ea7u.<\/p>\n Ch\u00eca kh\u00f3a \u0111\u1ec3 hi\u1ec3u v\u1ec1 \u0111\u1ed9ng c\u01a1 du l\u1ecbch l\u00e0 xem du l\u1ecbch l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a con ng\u01b0\u1eddi. \u0110\u1ed9ng c\u01a1 du l\u1ecbch c\u1ee7a con ng\u01b0\u1eddi r\u1ea5t \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa. Khi \u00e1p d\u1ee5ng h\u00ecnh th\u00e1p nhu c\u1ea7u c\u1ee7a Maslow: (1) nhu c\u1ea7u sinh l\u00fd: c\u00e1c nhu c\u1ea7u du l\u1ecbch g\u1eafn li\u00e8n v\u1edbi s\u1ef1 tho\u1ea3 m\u00e3n nhu c\u1ea7u v\u1ec1 sinh l\u00fd nh\u01b0 :Tr\u1ed1n tho\u00e1t kh\u1ecfi nh\u1eefng th\u00f3i quen h\u00e0ng ng\u00e0y, th\u01b0 gi\u00e3n v\u00e0 h\u1ed3i ph\u1ee5c l\u1ea1i s\u1ee9c kh\u1ecfe th\u1ec3 x\u00e1c, tinh th\u1ea7n, ph\u1ea5n kh\u00edch t\u1eeb b\u00ean trong,t\u1eafm n\u1eafng, gi\u1ea3m c\u0103ng th\u1eb3ng\u2026; (2) Nhu c\u1ea7u an to\u00e0n: c\u00e1c nhu c\u1ea7u du l\u1ecbch li\u00ean quan t\u1edbi s\u1ef1 th\u1ecfa m\u00e3n nhu c\u1ea7u an to\u00e0n c\u1ee7a c\u00e1 nh\u00e2n, c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, t\u00e1i t\u1ea1o c\u01a1 th\u1ec3, gi\u1eef cho b\u1ea3n th\u00e2n t\u00edch c\u1ef1c n\u0103ng \u0111\u1ed9ng v\u00e0 kh\u1ecfe m\u1ea1nh trong hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai\u2026 (3) Nhu c\u1ea7u x\u00e3 h\u1ed9i, c\u00e1c nhu c\u1ea7 du l\u1ecbch li\u00ean quan nh\u01b0 g\u1eafn k\u1ebft gia \u0111\u00ecnh, gia t\u0103ng m\u1ed1i quan h\u1ec7 h\u1ecd h\u00e0ng, \u0111\u1ed3ng nghi\u1ec7p, th\u1ec3 hi\u1ec7n t\u00ecnh y\u00eau, t\u00ecnh c\u1ea3m, duy tr\u00ec v\u00e0 h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 m\u1edbi, l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a nh\u00f3m, t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i, duy tr\u00ec, g\u00ecn gi\u1eef \u0111\u1eb7c t\u00ednh c\u00e1 nh\u00e2n\u2026; (4) Nhu c\u1ea7u v\u1ec1 s\u1ef1 t\u1ef1 tr\u1ecdng: c\u00e1c nhu c\u1ea7u du l\u1ecbch li\u00ean quan nh\u01b0 c\u00e1c ph\u1ea7n th\u01b0\u1edfng t\u1eeb b\u00ean ngo\u00e0i, \u0111\u1ecba v\u1ecb c\u1ee7a b\u1ea3n th\u00e2n, s\u1ef1 h\u00e0o nho\u00e1ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch, c\u1ea1nh tranh v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u1eb3ng c\u1ea5p b\u1ea3n th\u00e2n, thuy\u1ebft ph\u1ee5c ho\u1eb7c minh ch\u1ee9ng cho ng\u01b0\u1eddi kh\u00e1c v\u1ec1 th\u00e0nh t\u1ef1u c\u1ee7a b\u1ea3n th\u00e2n, hi\u1ec3u v\u1ec1 b\u1ea3n th\u00e2n nhi\u1ec1u h\u01a1n, tr\u1ea3i nghi\u1ec7m s\u1ef1 b\u00ecnh y\u00ean, c\u00e2n b\u1eb1ng t\u1eeb b\u00ean trong\u2026<\/p>\n \u0110\u1ed9ng c\u01a1 du l\u1ecbch c\u1ee7a c\u00e1 nh\u00e2n xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng nhu c\u1ea7u v\u00e0 d\u1ef1 tr\u00ean th\u00e1p nhu c\u1ea7u Maslow m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n con ng\u01b0\u1eddi \u0111i du l\u1ecbch l\u00e0 v\u00ec nhu c\u1ea7u tr\u1ed1n tho\u00e1t, thay \u0111\u1ed5i hay du l\u1ecbch v\u00ec s\u1ee9uc kh\u1ecfe, k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i, kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ecba v\u1ecb, \u0111\u1eb3ng c\u1ea5p, n\u00e2ng gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n hay v\u00ec tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a, s\u0103n h\u00e0ng, mua s\u1eafm, t\u00ecm ki\u1ebfm v\u1ebb \u0111\u1eb9p t\u1ef1 nhi\u00ean hay v\u00ec c\u00f4ng vi\u1ec7c, nhu c\u1ea7u kinh do-anh\u2026<\/p>\n 2.2.1 Du l\u1ecbch th\u00f4ng minh l\u00e0 xu th\u1ebf ph\u00e1t tri\u1ec3n chung c\u1ee7a du l\u1ecbch th\u1ebf gi\u1edbi<\/p>\n Khi Internet ph\u00e1t tri\u1ec3n, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p trong x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i, trong \u0111\u00f3 c\u00f3 ng\u00e0nh du l\u1ecbch kh\u00e1c v\u1edbi du l\u1ecbch truy\u1ec1n th\u1ed1ng, du l\u1ecbch th\u00f4ng minh ch\u00fa tr\u1ecdng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a du kh\u00e1ch nh\u01b0ng l\u1ea1i \u0111\u1ea3m b\u1ea3o m\u1ee9c chi ph\u00ed th\u1ea5p, an to\u00e0n v\u00e0 thu\u1eadn ti\u1ec7n nh\u1ea5t tr\u00ean c\u01a1 s\u1edf \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i th\u00f4ng tin, d\u1eef li\u1ec7u to\u00e0n c\u1ea7u. Nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 tri\u1ec3n khai du l\u1ecbch th\u00f4ng minh d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng \u0111i\u1ec3m nh\u1ea5n v\u00e0 l\u1ee3i th\u1ebf v\u00e0 c\u1ea1nh tranh trong du l\u1ecbch. Ch\u00e2u \u00c2u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 khu v\u1ef1c c\u00f3 l\u1ee3i th\u1ebf v\u00e0 d\u1eabn \u0111\u1ea7u trong xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1edbi n\u00e0y. \u1ede Ch\u00e2u \u00c1, nhi\u1ec1u \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, Th\u00e1i Lan, Malaysia, Singapore c\u0169ng \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ea1nh cho du l\u1ecbch th\u00f4ng minh nh\u01b0 \u00e1p d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed, m\u00e3 QR d\u00f9ng d\u1ea5u v\u1ea5n tay \u0111\u1ec3 thanh to\u00e1n dich v\u1ee5, l\u00e0m th\u1ee7 t\u1ee5c s\u00e2n bay, nh\u1eadn ph\u00f2ng, tr\u1ea3i nhi\u1ec7m du l\u1ecbch d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o\u2026<\/p>\n M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u v\u1ec1 tr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u1ee7a kh\u00e1ch du l\u1ecbch cho r\u1eb1ng, c\u00e1c tr\u1ea3i nghi\u1ec7m du l\u1ecbch nh\u01b0 tr\u1ea3i nghi\u1ec7m du l\u1ecbch v\u1ec1 cu\u1ed9c s\u1ed1ng th\u1ef1c, tr\u1ea3i nghi\u1ec7m du l\u1ecbch th\u1ea9m m\u1ef9, tr\u1ea3i nghi\u1ec7m du l\u1ecbch k\u00edch th\u00edch (c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edbi l\u1ea1) c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn kh\u00e1ch du l\u1ecbch h\u01a1n c\u1ea3. Kh\u00e1ch du l\u1ecbch r\u1ea5t th\u00edch th\u00edch \u0111\u01b0\u1ee3c du l\u1ecbch t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 m\u1ee9c \u0111\u1ed9 an ninh t\u1ed1t v\u00e0 v\u1ebb \u0111\u1eb9p th\u1ef1c c\u1ee7a danh lam th\u1eafng c\u1ea3nh \u0111\u00f3. C\u00e1c y\u1ebfu t\u1ed1 l\u00e0m t\u1ed5n th\u01b0\u01a1ng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch du l\u1ecbch nh\u01b0 \u0111i\u1ec1u ki\u1ec7n v\u1ec7 sinh, \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i, thi\u1ebft k\u1ebf khu v\u1ef1c danh lam th\u1eafng c\u1ea3nh, b\u1ea7u kh\u00f4ng kh\u00ed du l\u1ecbch\u2026Tr\u01b0\u1edbc khi kh\u00e1ch du l\u1ecbch kh\u1edfi h\u00e0nh d\u1ebfn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a h\u1ecd, c\u00e1c lo\u1ea1i d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n t\u1eeb \u0103n u\u1ed1ng, sinh ho\u1eb7t, \u0111i l\u1ea1i, tham quan, mua s\u1eafm, gi\u1ea3i tr\u00ed, \u0111\u1ebfn giao th\u00f4ng, th\u1eddi ti\u1ebft, \u0111i\u1ec1u h\u01b0\u1edbng, qu\u1ea3n l\u00fd lu\u1ed3ng kh\u00e1ch v\u00e0 c\u00e1c d\u1eef li\u1ec7u kh\u00e1c \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0 chia s\u1ebb th\u00f4ng tin tr\u00ean n\u1ec1n t\u1ea3ng Internet v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, c\u1ed9ng v\u1edbi s\u1ef1 nghi\u00ean c\u1ee9u v\u00e0 d\u1ef1a tr\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00e2m l\u00fd l\u00e0 ph\u1ea7n vi\u1ec7c c\u1ee7a du l\u1ecbch th\u00f4ng minh, nh\u1eb1m cung c\u1ea5p cho kh\u00e1ch du l\u1ecbch c\u00e1c d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m du l\u1ecbch cho du kh\u00e1ch, l\u00e0m cho tr\u1ea3i nghi\u1ec7m du l\u1ecbch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n.<\/p>\n S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u0169ng \u0111ang l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn, chia s\u1ebb th\u00f4ng tin c\u1ee7a kh\u00e1ch du l\u1ecbch. Du l\u1ecbch th\u00f4ng minh s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 Internet v\u1ea1n v\u1eadt \u0111\u1ebb t\u00edch h\u1ee3p th\u00f4ng tin v\u1ec1 t\u00e0i nguy\u00ean du l\u1ecbch, kinh t\u1ebf du l\u1ecbch, ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch, k\u1ecbp th\u1eddi th\u00f4ng tin v\u00e0 cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp th\u00f4ng tin c\u1ee7a h\u1ecd c\u1ea7n \u0111\u1ec3 s\u1eafp x\u1ebfp l\u1ecbch tr\u1ecbnh c\u1ee7a h\u1ecd v\u00e0 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c v\u00e0 s\u1eed d\u1ee5ng thu\u1eadn ti\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u00f4ng tin du l\u1ecbch. \u0110\u1eb7c bi\u1ec7t, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch du l\u1ecbch. Theo th\u1ed1ng k\u00ea, n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 d\u1eef li\u1ec7u s\u1ebd chi ph\u1ed1i t\u0103ng tr\u01b0\u1edfng \u1edf khu c\u1ef1 Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u1edbi 80% chuy\u1ebfn \u0111i du l\u1ecbch \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u1ef1c tuy\u1ebfn, v\u00e0 87% th\u1ebf h\u1ec7 tr\u1ebb cho r\u1eb1ng, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft cho du l\u1ecbch [1]. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng du l\u1ecbch th\u00f4ng minh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u00f4ng b\u1eb1ng c\u00f4ng ngh\u1ec7 khai th\u00e1c d\u1eef li\u1ec7u tr\u00ean c\u01a1 s\u1edf ph\u00e2n t\u00edch c\u00e1c kh\u00eda c\u1ea1nh t\u1eeb \u0103n u\u1ed1ng, sinh ho\u1ea1t, tham quan, mua s\u1eafm, \u0111\u1ebfn gi\u1ea3i tr\u00ed\u2026 b\u1eb1ng c\u00e1ch ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 c\u1ee5 th\u1ec3, \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a du l\u1ecbch m\u1ed9t c\u00e1ch t\u1ed1i \u0111a d\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u v\u1ec1 t\u00e2m l\u00fd du l\u1ecbch\u2026 s\u1ebd t\u1ed1i \u0111a d\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u v\u1ec1 t\u00e2m l\u00fd du l\u1ecbch b\u1ec1n v\u1eefng.<\/p>\n 2.2.2. Du l\u1ecbch th\u00f4ng minh l\u00e0 xu th\u1ebf ph\u00e1t tri\u1ec3n t\u1ea5t y\u1ebfu c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam<\/p>\n V\u1edbi b\u1edd bi\u1ec3n d\u00e0i h\u01a1n 3.260 km v\u00e0 11 di s\u1ea3n phi v\u1eadt th\u1ec3, 15 di s\u1ea3n v\u0103n h\u00f3a th\u1ebf gi\u1edbi, c\u00f9ng c\u00e1c di s\u1ea3n thi\u00ean nhi\u00ean, di s\u1ea3n t\u01b0 li\u1ec7u, di s\u1ea3n h\u1ed7n h\u1ee3p, c\u00f4ng vi\u00ean \u0111\u1ecba ch\u1ea5t to\u00e0n c\u1ea7u v\u00e0 r\u1ea5t nhi\u1ec1u danh lam th\u1eafng c\u1ea3nh\u2026 du l\u1ecbch Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn \u0111\u1ec3 ph\u00e1t tri\u1ec3n, mang l\u1ea1i hi\u1ec3u qu\u1ea3 kinh t\u1ebf cao. Kh\u00f4ng n\u1eb1m ngo\u00e0i xu th\u1ebf c\u1ee7a th\u1ebf gi\u1edbi, du l\u1ecbch Vi\u1ec7t Nam \u0111ang ti\u1ebfp c\u1eadn nhanh ch\u00f3ng v\u1edbi du l\u1ecbch th\u00f4ng minh \u0111\u1ec3 t\u1ea1o n\u00ean nhi\u1ec1u s\u1ea3n ph\u1ea9m du l\u1ecbch m\u1edbi h\u1ea5p d\u1eabn, k\u00edch th\u00edch s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n du l\u1ecbch b\u1ec1n v\u1eefng. Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n du l\u1ecbch th\u00f4ng minh, th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t \u1edf th\u1ec3 ch\u1ea5t, ch\u00ednh s\u00e1ch m\u1edf \u0111\u01b0\u1eddng c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng cho ph\u00e1t tri\u1ec3n cho ph\u00e1t tri\u1ec3n du l\u1ecbch th\u00f4ng minh, Trong \u0111\u00f3:<\/p>\n Th\u1ec3 ch\u1ea5t ch\u00ednh s\u00e1ch l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 khai th\u00f4ng, m\u1edf \u0111\u01b0\u1eddng v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n n\u1ec1n t\u1ea3ng, h\u00e0ng lang ph\u00e1p l\u00fd cho ph\u00e1t tri\u1ec3n du l\u1ecbch th\u00f4ng minh. V\u1edbi quy\u1ebft t\u00e2m th\u00fac \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n du l\u1ecbch th\u00f4ng minh, \u0110\u1ea3ng v\u00e0 Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam \u0111\u00e3 m\u1edf ra \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111r tri\u1ec3n khai th\u1ef1c hi\u1ec7n \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u1ebfn ti\u1ebfn cho ph\u00e1t tri\u1ec3n ng\u00e0nh di l\u1ecbch: Ng\u00e0y 16\/01\/2017, B\u1ed9 Ch\u00ednh tr\u1ecb ban h\u00e0nh Ngh\u1ecb quy\u1ebft 08-NQ\/TW, kh\u1eb3ng \u0111\u1ecbnh quan \u0111i\u1ec3m: \u201dPh\u00e1t tri\u1ec3n du l\u1ecbch tr\u1edf th\u00e0nh ng\u00e0nh kinh t\u1ebf m\u0169i nh\u1ecdn l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ea5t n\u01b0\u1edbc\u201d. \u0110\u1ec3 ph\u00e1t tri\u1ec3n du l\u1ecbch tr\u1edf th\u00e0nh ng\u00e0nh kinh t\u1ebf m\u0169i nh\u1ecdn c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ed3ng b\u1ed9 ni\u1ec1u gi\u1ea3i ph\u00e1p, trong \u0111\u00f3, t\u1ea5t y\u1ebfu ph\u1ea3i \u0111\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng khoa h\u1ecdc c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i. Lu\u1eadt du l\u1ecbch n\u0103m 2017 c\u0169ng kh\u1eb3ng \u0111\u1ecbnh: \u201dNh\u00e0 n\u01b0\u1edbc c\u00f3 ch\u00ednh s\u00e1ch trong vi\u1ec7c khuy\u1ebfn ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i ph\u1ee5c v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n du l\u1ecbch\u201d. \u0110\u1eb7c bi\u1ec7t, trong Ch\u1ec9 th\u1ecb s\u1ed1 16\/2017\/CT-TTg ng\u00e0y 04\/05\/2017 c\u1ee7a Th\u1ee7 T\u01b0\u1edbng Ch\u00ednh Ph\u1ee7, l\u1ea7n \u0111\u1ea7u ti\u00ean thu\u1eadt ng\u1eef \u201dDu l\u1ecbch th\u00f4ng minh\u201d \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong m\u1ed9t v\u0103n b\u1ea3n ph\u00e1p quy c\u1ee7a Vi\u1ec7t Nam: \u201dX\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, n\u1ec1n qu\u1ea3n tr\u1ecb th\u00f4ng minh, \u01b0u ti\u00ean ph\u00e1t tri\u1ebbn c\u00f4ng ngh\u1ec7 c\u00f4ng ngh\u1ec7 s\u1ed1, n\u00f4ng nghi\u1ec7p th\u00f4ng minh, du l\u1ecbch th\u00f4ng minh, \u0111\u00f4 th\u1ecb th\u00f4ng minh\u201d. <\/p>\n \u0110\u1ec3 h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch, c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 nghi\u00ean c\u1ee9u, s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng nhi\u1ec1u ph\u1ea7n m\u1ec1n, ti\u1ec7n \u00edch th\u00f4ng minh. Trong \u0111\u00f3, n\u1ed5i b\u1eadt nh\u1ea5t c\u00e1c t\u1ec9nh, th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0: H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng, TP.H\u1ed3 Ch\u00ed Minh. H\u00e0 N\u1ed9i trong n\u0103m 2018 \u0111\u00e3 \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng 2 ph\u1ea7n m\u1ec1n ti\u1ec7n \u00edch th\u00f4ng minh h\u1ed7i tr\u1ee3 du kh\u00e1ch g\u1ed3m h\u1ec7 th\u1ed1ng thuy\u1ebft minh t\u1ef1 \u0111\u1ed9ng t\u1ea1i di t\u00edch V\u0103n Mi\u1ebfu \u2013 Qu\u1ed1c T\u1eed Gi\u00e1m v\u00e0 ph\u1ea7n m\u1ec1n h\u01b0\u1edbng d\u1eabn tham quan Ho\u00e0ng Th\u00e0nh Th\u0103ng Long; m\u1ed9t s\u1ed1 ti\u1ec7n \u00edch v\u1ec1 b\u1ea3n \u0111\u1ed3, t\u00ecm \u0111\u01b0\u1eddng, tr\u1ea1m bus, travel guide kh\u00e1c c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, s\u1ea3m xu\u1ea5t v\u00e0 \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng t\u1eeb l\u00e2u. \u0110\u00e0 N\u1eb5ng ngo\u00e0i vi\u1ec7c th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing \u0111i\u1ec7n t\u1eed \u0111\u1ec3 qu\u1ea3ng b\u00e1 du l\u1ecbch c\u00f2n r\u1ea5t quan t\u00e2m x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1n, ti\u1ec7n \u00edch h\u1ed7i tr\u1ee3 du kh\u00e1ch nh\u01b0 \u201dDA Nang Tourism\u201d, \u201dinDaNang\u201d, \u201dGo!\u0110\u00e0 N\u1eb5ng\u201d, \u201dDanang Bus\u201d, Chatbox\u201dDa Nang Fantasticity\u201d, \u0111\u00e2y l\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam v\u00e0 \u0110\u00f4ng Nam \u00c1 (c\u00f9ng v\u1edbi Singapore ). TP. H\u1ed3 Ch\u00ed Minh \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 tr\u1ea1m th\u00f4ng tin du l\u1ecbch th\u00f4ng minh; s\u1ef1 d\u1ee5ng ph\u1ea7n m\u1ec1n du l\u1ecbch th\u00f4ng minh \u201cVibrant Ho Chi Minh city\u201d v\u00e0 m\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1n ti\u1ec7n \u00edch kh\u00e1c nh\u01b0 \u201dSai gon Bus\u201d,\u201dHo Chi Minh City Travel Guide\u201d, \u2019Ho Chi Minh City Guide and Map\u201d. Ngo\u00e0i ra, m\u1ed9t s\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c nh\u01b0: H\u1ea3i ph\u00f2ng, Qu\u1ea3ng ninh, Ninh B\u00ecnh, H\u01b0ng Y\u00ean, Thanh H\u00f3a, Qu\u1ea3ng B\u00ecnh, C\u1ea7n Th\u01a1\u2026C\u0169ng ph\u1ed1i h\u1ee3p t\u00edch c\u1ef1c v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n vi\u1ec5n th\u00f4ng \u0111\u1ec3 tri\u1ec3n khai nh\u1eefng d\u1ef1 \u00e1n du l\u1ecbch th\u00f4ng minh, s\u1ea3n xu\u1ea5t c\u00e1c ph\u1ea7n m\u1ec1n, ti\u1ec7n \u00edch th\u00f4ng minh cho ng\u00e0nh du l\u1ecbch [2].<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch du l\u1ecbch trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, k\u00edch th\u00edch s\u1edf th\u00edch, th\u00fac \u0111\u1ea9y \u0111\u1ed9ng c\u01a1 \u0111i du l\u1ecbch Vi\u1ec7t Nam \u0111\u00f3 l\u00e0 du l\u1ecbch th\u00f4ng minh \u0111ang l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng l\u1edbn cho du l\u1ecbch Vi\u1ec7t Nam. Theo th\u1ed1ng k\u00ea c\u1ee7a We Are So-cial (wearesocial.com) n\u0103m 2018, to\u00e0n th\u1ebf gi\u1edbi c\u00f3 4,02 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng Internet (chi\u1ebfm 53%), g\u1ea7n 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, H\u01a1n 5,1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng (chi\u00e9m 68%) trong \u0111\u00f3 ch\u1ee7 y\u1ebfu l\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u00f3 k\u1ebft n\u1ed1i v\u00e0 s\u1eed d\u1ee5ng Internet. \u1ede Vi\u1ec7t Nam, v\u1edbi g\u1ea7n 100 tri\u1ec7u d\u00e2n th\u00ec c\u00f3 \u0111\u1ebfn 64 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng In-ternet (chi\u1ebfm 67% d\u00e2n s\u1ed1), 55 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i (chi\u1ebfm 57%), H\u01a1n 70 tri\u1ec7u ngu\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng (chi\u1ebfm 73%). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00e2n s\u1eed d\u1ee5ng Internet v\u00e0 thi\u1ebft b\u1ecb th\u00f4ng minh tr\u00ean th\u1ebf gi\u1edbi v\u00e0 \u1edf Vi\u1ec7t Nam l\u00e0 r\u1ea5t l\u1edbn. \u0110\u00e2y l\u00e0 ti\u1ec1n \u0111\u1ec1 l\u1edbn \u0111\u1ec3 Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n du l\u1ecbch th\u00f4ng minh. Theo th\u1ed1ng k\u00ea c\u1ee7a Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), t\u1ef7 l\u1ec7 kh\u00e1ch du l\u1ecbch trong n\u01b0\u1edbc \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1eb7t tour tr\u1ef1c tuy\u1ebfn \u0111\u1ea1t h\u01a1n 60%; t\u1ef7 l\u1ec7 kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf s\u1eed d\u1ee5ng hai d\u1ecbch v\u1ee5 n\u00e0y \u0111\u1ea1t h\u01a1n 75%. M\u1ed9t kh\u1ea3o s\u00e1t kh\u00e1c v\u1edbi kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf \u0111\u1ebfn Vi\u1ec7t Nam cho th\u1ea5y, c\u00f3 t\u1edbi 71% du kh\u00e1ch tham kh\u1ea3o th\u00f4ng tin \u0111i\u1ec3m \u0111\u1ebfn tr\u00ean Internet; 64% \u0111\u1eb7t ch\u1ed7 v\u00e0 mua d\u1ecbch v\u1ee5 tr\u1ef1c tu\u00fden trong chuy\u1ebfn \u0111i \u0111\u00e9n Vi\u1ec7t Nam[1].<\/p>\n Ta th\u1ea5y, kh\u00e1c du l\u1ecbch \u0111ang tr\u1ef1c ti\u1ebfp tr\u1edf th\u00e0nh nh\u1eefng v\u1ecb \u201dkh\u00e1c du l\u1ecbch th\u00f4ng minh\u201d ti\u1ec1m n\u0103ng c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam. M\u1eb7c d\u00f9 v\u1edbi lo\u1ea1i h\u00ecnh du l\u1ecbch m\u1edbi n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn nh\u01b0ng th\u1ecb tr\u01b0\u1eddng du l\u1ecbch tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam v\u1eabn c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf. C\u00e1c c\u00f4ng ty l\u1eef h\u00e0nh online th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u (nh\u01b0: Agoda.com, booking.com, Traveloka.com, Expedia.com) \u0111ang \u0111\u1ed9c chi\u1ebfm th\u1ecb tr\u01b0\u1eddng v\u1edbi kho\u1ea3ng 80% th\u1ecb ph\u1ea7n. Trong khi \u0111\u00f3, ch\u1ec9 c\u00f3 kho\u1ea3ng 10 doang nghi\u1ec7p Vi\u1ec7t Nam kinh doanh du l\u1ecbch tr\u1ef1c ti\u1ebfp nh\u01b0 Ivivu.com, chudu24.com, mytour.vn, tri-pi.vn,vntrip.vn\u2026[1]. V\u00ec v\u1eady, du l\u1ecbch th\u00f4ng minh s\u1ebd l\u00e0\u201d Th\u1ecb tr\u01b0\u1eddng m\u00e0u m\u1ee1\u201d cho c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh du l\u1ecbch Vi\u1ec7t Nam.<\/p>\n C\u00f3 th\u1ebb n\u00f3\u00ed, du l\u1ecbch th\u00f4ng minh l\u00e0 s\u1ef1 t\u00edch h\u1ee3p c\u1ee7a th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng m\u1edbi. Vai tr\u00f2 c\u1ee7a du l\u1ecbch th\u00f4ng minh, c\u00e1c y\u1ebfu t\u1ed1 th\u1ec3 tri\u1ec3n du l\u1ecbch th\u00f4ng minh, tri\u1ec3n v\u1ecdng ph\u00e1t tri\u1ec3n, khi\u1ebfm khuy\u1ebft c\u1ee7a du l\u1ecbch th\u00f4ng minh\u2026c\u1ea7n \u0111\u01b0\u1ee3c nguy\u00ean c\u1ee9u \u1edf nhi\u1ec1u g\u00f3c \u0111\u1ed9 v\u00e0 th\u00fac \u0111\u1ea9y n\u00f3 ph\u00e1t tri\u1ec3n. Du l\u1ecbch l\u00e0 ng\u00e0nh h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a con ng\u01b0\u1eddi khi s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 du l\u1ecbch, v\u00ec th\u1ebf, vi\u1ec7c \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd trong du l\u1ecbch c\u1ea7n \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch khoa h\u1ecdc, h\u1ec7 th\u1ed1ng. \u0110\u1ec3 ph\u00e1t tri\u1ec3n ng\u00e0nh du l\u1ecbch th\u00f4ng minh \u1edf Vi\u1ec7t Nam, ch\u00fang t\u00f4i \u0111\u01b0a ra m\u1ed9t s\u1ed1 h\u00e0m \u00fd ch\u00ednh s\u00e1ch sau: (1) Ch\u00ednh ph\u1ee7 c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m h\u1ed7 tr\u1ee3 cho m\u00f4 h\u00ecnh du l\u1ecbch th\u00f4ng minh ph\u00e1t tri\u1ec3n. (2) X\u00e2y d\u1ef1ng h\u1ea1 t\u1ea7ng c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1ed1, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin, internet v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0o trong ng\u00e0nh du l\u1ecbch tr\u00ean c\u01a1 s\u1edf t\u00edch h\u1ee3p c\u00e1c ngu\u1ed3n th\u00f4ng tin t\u1eeb c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a du l\u1ecbch \u0111\u1ebfn giao th\u00f4ng, th\u1eddi ti\u1ebft, qu\u1ea3n l\u00fd lu\u1ed3ng kh\u00e1ch, \u0111i\u1ec3m \u0111\u1ebfn\u2026 (3) Ng\u00e0nh du l\u1ecbch t\u1eadp trung \u0111\u1ebfn nghi\u00ean c\u1ee9u t\u00e2m l\u00fd kh\u00e1ch du l\u1ecbch, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch du l\u1ecbch, s\u1ef1 h\u00e0i l\u00f2ng kh\u00e1ch du l\u1ecbch, c\u00e1 nh\u00e2n h\u00f3a kh\u00e1ch du l\u1ecbch\u2026 nh\u1eb1m t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 du l\u1ecbch \u01b0\u1edbng t\u1edbi s\u1ef1 th\u1ecfa d\u1ee5ng cao nh\u1ea5t cho kh\u00e1ch du l\u1ecbch. (4) Nghi\u00ean c\u1ee9u, h\u1ecdc t\u1eadp kinh nghi\u1ec7n t\u1eeb c\u00e1c qu\u1ed1c gia kh\u00e1c c\u00f3 m\u00f4 h\u00ecnh du l\u1ecbch th\u00f4ng minh.<\/p>\n B\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u0103ng tr\u00ean t\u1ea1p ch\u00ed Qu\u1ea3n l\u00fd kinh t\u1ebf<\/p>\n T\u00e1c gi\u1ea3: Tr\u1ecbnh Th\u1ecb Thanh H\u1ea3o -Tr\u1ea7n Th\u1ecb Kim Loan<\/strong><\/p>\n T\u00e0i li\u00eau tham kh\u1ea3o <\/strong><\/p>\n When a nation\u2019s potential is being continuosly improved, the citizens\u2019 demand on living standard is higher and higher. And the tourist target also increases in all the living consumptions. Tourism can be regarded as an important factor to measure the happiness index, satisfaction in life, and human\u2019s standard of living. Those who participate on … \u0110\u1ecdc ti\u1ebfp “XU H\u01af\u1edaNG DU L\u1ecaCH TH\u00d4NG MINH TH\u1edcI \u0110\u1ea0I C\u00d4NG NGH\u1ec6 T\u1ea0I T\u1ec8NH B\u1eaeC K\u1ea0N”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[94,15],"tags":[],"yoast_head":"\n\n
\n
\n
\n
\n
\n